The areas of Setouchi and Akaiwa City, and Wake Town are blessed with a temperate natural environment, and together they make up a region whose history, culture and economy has developed since ancient times along the Yoshii River. However, it is not exactly an area rich in tourism resources that are capable of attracting large numbers of foreign and domestic tourists. Given these regional characteristics, it is difficult to carry out "Inbound tourism PR" and "Widely coordinated projects" if only relying on the traditional tourism measures for individual cities and towns. This project was created to handle such activities.
This project is managed by Yoshii River “RYU-IKI” DMO with the support of Setouchi and Akaiwa City, and Wake Town. It is an organization that encourages initiatives to effectively promote the attractions of the region.
This areas of Setouchi and Akaiwa city, Wake town are blessed with a temperate climate and wealth of nature, people are developing history, culture and economy along the Yoshii River. However, it is uncertain that this area have enough tourism resources to attract a large number of people from domestic and international. Given these regional characteristics, it is difficult to carry out "Inbound tourism PR" and "Widely coordinated projects" if only relying on the traditional tourism facilities for individual cities and towns. This project was created to handle such activities. The targets of the project are to revitalize our area with making tourism as the foundation. Three municipalities cooperating with, complementing side by side to increase time duration of sightseeing and number of people who is in love with the area. Moreover, to achieve the targets, we promise you to make this area alongside Yoshii River the most alive and attractive, with supporting brand new and ongoing projects, with increasing the population and employments.
Regional Resources of the Yoshii River “RYU-IKI”
History/Culture, Food, Nature, Persons, etc.
Yoshii River “RYU-IKI” Revitalization Group
Development of Hands-On Activities Menus
Development and planning of menus of hands-on activities related to local tourism facilities, traditional culture, and agricultural and fishing communities
Development of Local Specialties
Development of local specialties in collaboration with the products of producers and know-how of manufacturers active in the area
The region plays a leading role in the project.
In addition to regional residents, companies, groups and NPOs, organizations like the Regional Revitalization Cooperation Volunteers Corps play the leading role in reinvigorating the region.
By discovering and enhancing regional tourism resources, we can create links between people, between things and also between people and things in order to create new value and reinvigorate the region.
We will look for new ways to move beyond the boundaries of the three municipalities, and expand our fan base.
Catering Businesses
Transportation Service Providers
Regional Residents
Accommodation Facilities
Commerce and Industry
Agriculture, Forestry and Fisheries
Administrative Organizations
"Wakegenic" is an online magazine which provides information about Wake Town in Okayama Prefecture and the "Katatetsu Roman Kaido" cycling route that runs through it. Be sure to check it out if you are planning a cycling trip, a hike, a jogging session, or a road trip in that area.
Three Policies Adopted by DMO to
Revitalize and Reinvigorate the Region
The abbreviation "DMO" stands for "Destination Marketing/Management Organization." The goal of this organization is to manage the promotion of tourism in the region by focusing on boosting regional economic performance and operating tourist spots in a way that nurtures pride and love towards the region. A DMO has the following three functions.
